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Loora is an AI English tutor app helping users improve their speaking skills through personalized, conversational practice.

As paid growth scaled, the team needed to identify which ad concepts were working, spot creative trends earlier, and use those insights to increase both the quality and quantity of creative production.

With Spiral, Loora built a faster creative intelligence and production workflow to identify winning patterns, adapt ads across languages, and iterate on static creatives at scale.

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Key Results

• 3x increase in winning static ad production
• Faster identification of creative trends across markets
• Ability to analyze and filter ads by language
• Less manual work for the growth and creative teams
• Scaled ad production without increasing team size

"As we expanded our web funnel efforts, static ads became a major growth lever for us. The challenge was producing enough high-quality, localized creatives without growing the team. Spiral gave us a way to scale both creative research and production, helping us move much faster with the resources we already had."
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Yulia Karasik, VP Marketing

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Challenge

Loora’s growth team needed to move fast across multiple markets and languages.

Static ads work well in the education vertical, including for language learning apps. But scaling them created a few challenges. The team needed to understand which creative trends were emerging, which messages worked in different languages, and how to quickly turn those insights into new ad variations.

Without a centralized way to spot patterns and iterate from them, creative production was becoming slower and more manual. Loora needed a way to connect creative intelligence with production so they could move from “this ad is working” to “let’s scale this pattern across markets” much faster.

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Solution

Loora used Spiral to identify creative trends faster and turn those insights into scalable static ad production.

With Spiral, the team can analyze ad strategies from other language learning apps, filter creatives by language, and see which headlines, formats, and messages are gaining traction in each market. This gives the team a clearer view of what to scale.

Once Loora identifies a promising pattern, Spiral helps them move quickly from insight to production. The team can take a winning static ad concept and create new variations across languages, headlines, layouts, and visual styles.

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Impact

The result is a workflow where creative insights no longer stay trapped in analysis. They become inputs for fast, scalable production.

• 3x more winning static ads. With Spiral, Loora scaled winning static ad production. Because the team can identify stronger patterns earlier and produce more variations around them, they increased the number of static ads with real performance potential.
• Faster creative trend discovery. Spiral gives Loora a faster way to see what is changing in ad performance. Instead of waiting for manual review cycles, the team can quickly spot angles gaining traction. This helps Loora react to creative trends while they are still fresh.
• A more scalable creative operating model. Before Spiral, scaling static ads meant more manual work. After Spiral, Loora has a system for finding, adapting, and producing creative variations from proven patterns. The growth team can spend less time searching through ads and more time deciding what to test next.

"Spiral has become a core part of our creative workflow. As a lean team, we use it to monitor competitors, identify emerging trends, remix winning concepts, and localize creatives across markets. Today, over 60% of our static ads are created with Spiral's involvement, helping us scale both creative quality and output without growing the team."
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Yulia Karasik, VP Marketing

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