AI ad generator for app growth teams
Generate image ads for your app from concepts that already work
Pick an ad from your feed, a competitor's library or your own account. Spiral turns it into a batch of variations built on your app's context, in the languages and sizes you need.
7 day free trial · AI generation from Launch · $350/month
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Everything the generator does
Two ways to create, plus the tools to finish ads without leaving Spiral.
Adapt
Launch and above
Rebuild any ad's idea for your app using context Spiral prefills from your App Store listing or website.
Remix
Launch and above
Create fresh variations of one ad from a prompt, with an optional reference image. Diversity mode adds proven ideas for app ads.
Quick actions
Launch and above
AI Edit, logo placement, Resize, Headline tests and Translate on any generated image.
Upload or download
Launch and above
Bulk upload to a Meta campaign and ad set, or download ads for other channels.
From one reference ad to a test ready batch
The four moves your team repeats every creative sprint.
Choose a starting point
An ad from Explore, a tracked competitor or your own account.
Adapt or Remix
Pick your app, add an optional prompt, set languages, ratio and volume.
Finish
Fix details with AI Edit, add your logo, try headlines, resize.
Ship
Upload to Meta or download the set.
How it works
Add your app
Spiral prefills use cases, audience and key benefits. Edit them and add visual style or text guidance.
Pick a concept
Start from an ad you saved, a competitor's ad or one of your own winners.
Generate a batch
Choose one or several languages, an aspect ratio (1:1, 4:5, 9:16, 16:9, or 9:16 with safe zones) and how many ads.
Refine and launch
Polish with quick actions, then upload to Meta or download.
What you need
An app profile in Spiral. Connecting a Meta ad account is optional for generating and required only to upload to Meta.
Use generated ads on the platforms you buy
Generation works the same everywhere. What changes is how ads leave Spiral.
Meta (Facebook, Instagram)
Generate and upload
Upload to the campaign and ad set you choose. With an account connected, you can remix your own top performers.
TikTok
Generate and download
Create vertical ads in 9:16 and download them for TikTok Ads Manager. No direct publishing.
Other networks
Download only
Download ads in standard sizes and upload them in the network's own tools.
Part of one growth loop
Spiral connects research, creation, launch and analysis, so what you learn at one stage feeds the next.
Research
See what competitors run
Create
Generate image ads from proven concepts
You are here
Learn
Read results by creative and iterate
Start from what's running today
Every ad in Spiral's feeds can become the starting point for your next batch.
Why app teams generate ads in Spiral
Your app's context is built in
Adapt uses use cases, audience and benefits prefilled from your App Store listing or website, and you can edit them.
Batches, not single images
Up to 6 ads per concept with Adapt and up to 9 with Remix, across several languages at once.
Variety without writing ten prompts
Remix with Diversity on analyzes the source ad and your prompt, then adds ideas proven for mobile app ads.
Keep research and production together
Research, generation, finishing and Meta upload happen in one workspace.
Good to know before you start
- AI generation needs the Launch plan or above. Explore covers research and analytics only.
- Image actions use credits: 3 per Remix or Adapt image, 2 per AI Edit, Resize, Headline or Translate.
- Direct upload goes to Meta. For other networks you download ads and upload them yourself.
- Review every ad for accuracy and each platform's ad policies before it runs.
Customer stories
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Choose your plan
Upgrade or downgrade at any time.
Explore
Launch
Grow
Scale
AI ad generator questions
What's the difference between Adapt and Remix?
Adapt rebuilds an ad's idea for your app using your app context, which suits competitor ads. Remix creates variations of an ad from your prompt and an optional reference image, which suits your own winners. Remix can also produce up to 9 ads per concept.
Is it a free AI ad generator?
No. Spiral is a paid platform with a 7 day free trial. AI generation is included from the Launch plan at $350 per month.
Which sizes can I generate?
1:1, 4:5, 9:16 and 16:9, plus a 9:16 option with safe zones. You can also resize any generated image afterwards.
Can I make ads in other languages?
Yes. Choose one or several languages when you generate, or translate the text in an existing image with Translate.
Is Spiral a good fit for e commerce brands?
Spiral is built for mobile apps, games and app like web products with paid acquisition. App context, examples and feeds are tuned for those teams.
Does it also make video ads?
Yes. Generated images can be animated into short videos. See the animation guide for details.
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