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Search by app, headline or visual style. Try a phrase like “learn a language” to compare how different apps pitch the same benefit.

Open a competitor’s library. Look at ads launched two weeks ago that are still active, then group similar creatives to see which hooks they keep testing.

Save examples to a collection like “first lesson hooks.” Share the collection with your creative team so they can compare openings before writing the brief.
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Browse Meta and TikTok ads in Explore. For Meta advertisers, you can also track a Facebook Page, filter active ads and sort by EU reach.
Spend and ROAS are private. Spiral shows public signals such as impressions, EU reach, how long an ad has run and how many variations an advertiser has launched.
You can start with an app name or a Facebook Page. Research uses public ad data, so you can browse, track and save ads without connecting your own account.
