Introducing Spiral MCP

Today, we’re introducing Spiral MCP, bringing Spiral’s creative intelligence into the AI assistants and agents you already use.

Your agents can now access competitor ads, creative analysis, and your own ad performance data to research your market, develop creative concepts, and plan what to test next.

It’s also a step toward where we’re taking Spiral: agentic app growth.

Building an app keeps getting easier. Getting people to notice it, try it, and keep using it remains hard. For many app businesses, distribution is the biggest bottleneck.

More apps and more ads compete for human attention that has barely grown. Growth teams need fresh ideas, faster production, and a better understanding of what drives results. They’re expected to keep up with creative trends, adopt new AI tools, and consistently hit ROAS targets, often with limited skills and bandwidth.

We believe growth teams will increasingly work by giving agents objectives, context, and boundaries, then guiding the work they produce. Spiral is becoming the creative intelligence that makes those agents useful.

Growing an app requires a constant cycle of research, creative production, testing, and learning. Each step informs the next. What competitors are running shapes your hypotheses. Your results shape your next brief. A successful concept gives you something to adapt for another audience or market.

But disconnected tools break that cycle. Research stays in one place, production happens in another, and performance data lives somewhere else. Teams spend time moving information between tools, and AI misses the context and feedback it needs to help improve the next round of work.

We’re building Spiral to connect that process. Spiral is already trusted by leading app teams, including Loora, Instories, Reface, Freeletics, EWA, Mimo, SevenApps, Glam AI, Woofz, Vocal Image, Bend, Rocapnie, and many more.

You can start with a single question or connect the research to a larger workflow:

• Build a creative brief from market research. Ask your agent to analyze your category, compare competitor hooks and formats, and suggest concepts for your app with references.
• Use your results to decide what to test next. Compare creatives from your connected Meta ad accounts, explore patterns, and develop new hypotheses based on your performance.
• Connect research to generation. Send briefs, scripts, and references to tools connected to your agent, such as Fal or Higgsfield, carrying the context from research into production.
• Set up recurring creative workflows. Have your agent or automation platform prepare weekly briefs, monitor competitor activity, or identify successful ads to translate for another market.

Spiral provides the intelligence. Your agent and connected tools manage scheduling, generation, approvals, and publishing. The available capabilities and connection steps are covered in our MCP documentation.

Your team sets the direction and decides what deserves investment. Agents take on more of the research and coordination needed to turn those decisions into experiments.

Try Spiral MCP today.