The Placeholder Competitor alternative for paid app growth.

Explore ads across Meta and TikTok in a feed built around your app and the competitors you track. Spiral focuses on apps running paid campaigns, so your research starts with advertisers relevant to the growth decisions you need to make.

Compare hooks, messages, formats, and creative approaches. Save useful references to collections and share them with your team, so every brief starts with a clear view of what is already running in your market.

See recently launched competitor ads gaining momentum, then look for the hooks, formats, visual styles, and messages that recur across them. Follow what changes over time instead of relying on a single screenshot or an isolated ad.

Use these signals to identify emerging angles and decide which concepts deserve a test. Turn the patterns you discover into creative hypotheses for your app, then use your own campaign results to guide the next round of ideas.

Use a reference as a starting point, then Remix it into new creative directions or Adapt it to your app’s context. Generate original static ad variations across messages, languages, and formats without rebuilding every asset by hand.

Refine the results with AI editing and resizing, then organize the strongest variations for testing. When the creatives are ready, upload them to Meta from the same workspace, keeping research, production, and launch connected.

AI generation and Meta upload require Launch or higher.

Connect Spiral to compatible AI assistants through MCP, or use the API to bring creative intelligence into your own tools. Ask questions about competitors, find relevant ads, and retrieve creative context without manually moving research between workspaces.

Combine market research with data from your connected Meta account to develop briefs, prioritize ideas, and build repeatable workflows. Use supported creative tools to turn those ideas into new assets while your team stays in control of what gets created and tested.

MCP and API access starts on Explore. Credit allowances and generation access vary by plan.